"One of the most true and powerful realities of human nature is: IF SOMETHING COMES AT VERY LITTLE COST, PEOPLE TEND TO THINK IT IS OF LITTLE VALUE! We believe that things that are difficult to possess are inherently of better quality and that things that are easy to posses are of little value or quality. In other words, absent knowing what something can do for them, people will make a judgment based on what they have to give up to get it. They confuse price with value."
-R. Jeffries
In the past I was involved with a business that offer supreme value for a small cost. The problem with the business was people did not attach enough value to the product because of the price.
Often in business we aim to be the low cost provider. Or we accept the mindset of people can not afford our service if we charge more.
The father of an old girlfriend speaks professional. He told me the story that when he first started speaking he would do it for free. In turn, the cost to himself raise extremely high. People hosting the event did not place as much value in his ability because he worked for free. What he quickly realized was that if he charged people a sizable sum, everything changed.
People took him extremely professional because they associate high value to high cost!
In your business are you lowering your value because of your low price?
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